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Personal branding, social intelligence and self presentation – oh my!

There is an inextricable link between social intelligence, self presentation and personal branding and the astute business or entrepreneur will recognise the value of what is often termed their ‘human capital’ (a horrible term in my opinion and almost as bad as human resources … too production line like for me). If a business can persuade their staff to work on their behalf by utilising their expertise and skill in arenas that are outside of the normal business operations then they can build a strong brand identity.

The presentation below gives some great ideas about how business brands and personal brands (aka self presentation) can work in harmony together to achieve mutually acceptable goals.

Linda Parkinson-Hardman

Transformational counsellor, coach and women's health advocate. Professionally I'm an information scientist who specialises in change management, culture change and adoption of digital technologies in large enterprises and organisations. I am a writer and author of nine books to date, and I've edited a further seven; phew what a lot for a Thursday afternoon :-)

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