It would be difficult to imagine anyone who hasn't heard of Facebook these days. It is one of the worlds top social networking sites, regularly trouncing even the mighty Google in the rankings. It is a great place for the entrepreneur to dip his or her toe in the water of social networking and yet many are confused by what they can do. I've listed just five tips that could get you started.
There is an inextricable link between social intelligence, self presentation and personal branding and the astute business or entrepreneur will recognise the value of what is often termed their ‘human capital’ (a horrible term in my opinion and almost as bad as human resources … too production line like for me). If a business can persuade their staff to work on their behalf by utilising their expertise and skill in arenas that are outside of the normal business operations then they can build a strong brand identity.
The presentation below gives some great ideas about how business brands and personal brands (aka self presentation) can work in harmony together to achieve mutually acceptable goals.