If there is one thing I’ve learnt over the years of working with the t’Interweb, it’s the importance of asking for feedback. I do this all the time. For instance when women are in touch at The Hysterectomy Association, I’ll ask them if they wouldn’t mind completing a feedback form; when someone contacts me to tell me how much they enjoyed one of my books, I’ll be cheeky and ask if they wouldn’t mind adding a review to Amazon, Barnes and Noble or Goodreads.
I’ve been around and about on the web for more years than I care to remember and I’ve been given lots of reasons why most people should abandon the real world and focus only on their online marketing. The reasoning is that you’ll have a greater opportunity to find the people most likely to be interested in your products and services; to an extent this might be true, but it’s no reason to ignore those people who:
The relationship between a book blogger and an author is a strange one; and I touched on the subject earlier on this year when I mentioned in one of my ‘Lesson’s Learned‘ posts that I was surprised by the number of authors that didn’t actively participate in the promotion of the interviews I’d done with them.
However, I’ve also had feedback from some of the authors I have worked with that suggests that this lack of participation is not solely the preserve of the authors; book bloggers it seems can also fail to make the most of their opportunity too.
101 Book Marketing Ideas for Authors is my way of trying to make sure I keep on track with my marketing activities. As an independent author and publisher it’s often easy to forget or overlook some of the basic activities that could propel your book up the listings. This is going to be a work in progress, and when I complete a new idea I’ll make sure that the link is added to this page.
Let’s face it, the Amazon Listing for a particular book is a bit thin really. It comprises mostly the product description and a few tags too but we all know how important rich data is as well and it’s worth knowing that Shelfari, another of the social networks for readers, allows you to add extra information to your book data. Because it’s owned by Amazon, that data shows up on the Kindle versions of your books.
This is the latest post in my off-on book marketing plan series and I’m hoping to encourage everyone to take a slightly different look at their book; the reason is that we all need to be realistic in understanding what it is that makes our book different from others that the reader could choose. It is this difference which is your USP or unique selling proposition.
Marketing and advertising are not the same thing! Yes, I know you already know that, but I do just want to reiterate it just in case it was missed. Marketing and advertising are not the same thing!
I can hear you asking “But what does that mean in practice?”; and in practice it means that the only thing you need to remember when it comes to marketing is that ‘it’s not about you‘. This is the fundamental, most basic of the marketing rules and if you apply nothing else but just this one you will sell to the right audience almost all of the time.
If you’ve followed this blog for a few weeks now then you probably will have noticed that alongside my writing I’m a social media strategist by profession. I have my own web design and social media management company and I’m forever banging on about how to do this, that or the other when it comes to promoting our books. Now, this doesn’t make me an expert by any means but I thought that perhaps it might be worth sharing on a single page the various posts that might be loosely termed ‘marketing’ of one sort or another.
A little over a week ago I posted that I was about to try the new Kindle Lending Programme which gave me the chance to try offering Woman on the Edge of Reality free for up to five days. I must admit to having a lot of trepidation, I mean I had done very little marketing up till this point having hoped (vainly it turned out) that the fact that I had a lovely and loyal following with the Hysterectomy Association would carry me through … that’s not to say that they don’t still like me, just that I’d made that classic mistake and one which I’m always telling clients not to make and that is mixing up your markets .. it just doesn’t work!
Your book is your baby, you’ve worked long and hard to get it to the stage it’s at and it is hard not to feel downhearted when the adoring fans you had hoped would surround you immediately it was published fail to materialise and the sales don’t do as well as you had hoped. However, it’s also important to remember that the majority of people who say they want to write a book never do and you have already achieved something quite remarkable, so give yourself a pat on the back and then move on to the next phase.