A Twitter account is a Twitter account is a Twitter account, but .. not all accounts are made equal and I’d like to make a few suggestions to those of us who already have accounts, as well as those who are thinking about venturing into the twittersphere. They may help to raise your profile as an author.
I’ve been asked to provide more information about how to use Facebook as an Author, and I will be writing posts about the actions you can take to make your profile more effective; however when I spotted this video on YouTube I thought that it was worth sharing, because it answers a question that many people have, which is how can I make the best use of my time online.
There has been a lot of activity on LinkedIn recently with the introduction of their brand new feature, endorsements. It’s the logical extension of a profile that now lists the skills that people have. But what exactly are skills (as understood by LinkedIn), and what are the endorsements that go with them? And how do they compare with Recommendations?
By the time this post goes live I’ll be part way through the presentation that inspired it. I promised several weeks ago that I’d share with you the very simple scheduling tools I use to try to make my life easier and here they are. You can view the presentation I’m giving at the BusinessXchange Creative Cooperation event in Dorset today below and I’ll try to distill the main points within the post. If you’d like to download my example sheets then you can find links to them at the end of the post.
This post was inspired by a tweet from a local friend of mine here in Dorset, Matt Desmier, saying “I’ve just been perusing my LinkedIn page. Whilst I *know* all of my connections, when does my network become too big to be of use?” My response (eventually) was to say that the network is probably not too big, it just needs management and had he tried using Tags. I haven’t heard back yet but thought it might be worth exploring in a post as it’s one of the most common questions I’m asked about how to manage LinkedIn effectively.
In Broadcasting Powerful Messages with Twitter we learn that a Powerful Message is one which is heard by the right people, at the right time who then take the action you would like them to, whether that is to click on a link, share your message or follow you. It is very easy to get sucked into a life of tweeting randomly about your day, but whilst this might get you lots of followers, the likelihood is they won’t actually take the actions that can help you build your business.
This is a very quick post today as I’m off to host a Facebook Q&A Discussion on the HysterectomyUK page any moment now and I thought I might invite you along if you think you might be interested. It’s going to be on the subject of Hormone Replacement Therapy and will be here from about 10.ooish this morning: http://www.facebook.com/HysterectomyUK
Yesterday, I wrote about how LinkedIn doesn’t seem to figure that highly on the radar of many authors I come across. I surmised that this was because they may not realise just how useful it could be to them and I have made it my mission to help change that view into something a little more positive. You can find more of my LinkedIn posts on the Marketing for Authors Page.
Today I want to introduce you to the best LinkedIn Groups for Authors and Writers – it was going to be ten but I’ve whittled it down to seven on this post. I may write another post in the future with some more listed but I’m monitoring them at the moment so don’t want to include them unless I can thoroughly check them out.
I’m in the middle of a series of weekly (?) posts about how Authors and Writers could use LinkedIn more effectively if they wanted to and tomorrow I’ll be putting up a post about the Top Ten Groups for Writers and Authors.You can read the earlier posts on the Marketing for Authors and Writers page.
I’ve noticed two things from the posts I’ve already written; first very few people have commented on the posts and secondly those that have, have been less than enthusiastic. This makes me think that perhaps most writers and authors feel that LinkedIn is not their network of choice because they want to spend as much time as possible building that elusive Author Platform where they can connect with their fans quickly and easily. I would surmise that most seem to feel happier on Facebook, Twitter, Goodreads, Shelfari or their Blog. It seems that LinkedIn may be dismissed because it’s for business and professionals and it’s not a fun, happy ‘share my cute photo of a cat’ sort of place.
I’m here to burst that bubble and I’m hoping that today’s post may just begin a process of swinging your opinion around just a little in time for tomorrow’s clincher.