Google Adwords is the granddaddy of simple and easy online advertising. However, it is very easy to lose a packet if you aren't fully au fait with how the whole system works. In this work we'll look at how you…
Many small businesses fall into one of three camps when it comes to their own online piece of real estate; they have either had a son, sister or friend build a site as a favour; they might have bought something like Front Page and tried to do it themselves or they have paid a web design company to do it for them – and then continue paying every time they want to update something.
Up until now, you have done a lot of planning and preparation. You have thought about the products or services you would like to offer, you have considered how the new business will fit into your life and you have also done a brief analysis of your business costs to enable you to determine your selling price. April then, is the month you are going to start to put it all into practice.
There are only two ways you can make money, whether on the Internet or in the real world. The first is to sell something that someone else has produced, whether product or service; the second is to make it yourself or offer your own unique services. Either way, you need to be certain that the price you’re charging is realistic, both in terms of persuading customers to part with their cash and giving you a profit.
There are many reasons why a business might decide that they need to have their own website, for instance:-
One of the attendees at the seminar on online publishing very kindly wrote a sonnet for me during the day and I present it here for you now. Thanks, Chris! Amaz’n Linda I sit again in Linda’s seminar On how…
There are only three ways you can increase your income – whether you are online or offline; you can either increase the number of visitors through the metaphorical door, you can increase your prices or you can increase the number of times that the customers you already have buy from you.
Let’s face it, getting a good result on a search engine when someone is looking for the products or services you offer is key to success online, therefore improving your website’s ranking is paramount. However, SEO (search engine optimisation) is often cited by web marketeers as something of a black art that only those ‘in the know’ are able to do correctly and therefore out the scope of the ordinary business person.
Search engine optimisation involves two key activities, the work that takes place on site that normally involves the way you write the pages of your website, the words and phrases you use and where you use them. However, the second part is one where you have much less control and is the part that is called offsite.
Are you confused about the huge array of choice that is available to you when it comes to setting up a system to accept payments online?