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Business Basics

By now, it may be fairly evident that I run two businesses.  The first is The Hysterectomy Association and the second is called Grow A Better Business.  The former is of course obvious I guess, but the latter is less so.  In fact it is an Internet Consultancy business that specialises in enabling businesses to make the very best use they can of the Internet in all it’s glorious guises. 

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Let’s get a website!

Many small businesses fall into one of three camps when it comes to their own online piece of real estate; they have either had a son, sister or friend build a site as a favour; they might have bought something like Front Page and tried to do it themselves or they have paid a web design company to do it for them – and then continue paying every time they want to update something.

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Selling Online WITHOUT A Website

Up until now, you have done a lot of planning and preparation. You have thought about the products or services you would like to offer, you have considered how the new business will fit into your life and you have also done a brief analysis of your business costs to enable you to determine your selling price. April then, is the month you are going to start to put it all into practice.

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Getting Started

There are only two ways you can make money, whether on the Internet or in the real world. The first is to sell something that someone else has produced, whether product or service; the second is to make it yourself or offer your own unique services. Either way, you need to be certain that the price you’re charging is realistic, both in terms of persuading customers to part with their cash and giving you a profit.

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Seminar Sonnet

One of the attendees at the seminar on online publishing very kindly wrote a sonnet for me during the day and I present it here for you now. Thanks, Chris! Amaz’n Linda I sit again in Linda’s seminar On how…

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Email Marketing

There are only three ways you can increase your income – whether you are online or offline; you can either increase the number of visitors through the metaphorical door, you can increase your prices or you can increase the number of times that the customers you already have buy from you.

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Search Engine Optimisation – Part One – Onsite tools and techniques

Let’s face it, getting a good result on a search engine when someone is looking for the products or services you offer is key to success online, therefore improving your website’s ranking is paramount. However, SEO (search engine optimisation) is often cited by web marketeers as something of a black art that only those ‘in the know’ are able to do correctly and therefore out the scope of the ordinary business person.

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