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What is Viral Marketing?

According to Wikipedia the term ‘Viral marketing’ means using “marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth…

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What do users prefer?

Way back in the early days of the Web (well around 1998), Sun Microsystems did some research into what were the most important factors for users that websites should take into account. They had three main findings:- “People have very…

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