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What do users prefer?

Way back in the early days of the Web (well around 1998), Sun Microsystems did some research into what were the most important factors for users that websites should take into account. They had three main findings:- “People have very…

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The First One

A couple of years ago a few friends and myself were busy wasting a sunny summer afternoon drinking coffee and chatting. The question we were discussing was how you might go about persuading 100,000 people to part with just £1…

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