The relationship between a book blogger and an author is a strange one; and I touched on the subject earlier on this year when I mentioned in one of my ‘Lesson’s Learned‘ posts that I was surprised by the number of authors that didn’t actively participate in the promotion of the interviews I’d done with them.
However, I’ve also had feedback from some of the authors I have worked with that suggests that this lack of participation is not solely the preserve of the authors; book bloggers it seems can also fail to make the most of their opportunity too.
I’d like to start with an overview of what would happen in an ideal world when an author approaches a book blogger to help them market their book.
1. The book blogger has some guidelines about what they do, why they do it and what sort of books they will review (if they are specific).
2. The author agrees to these and sends over all the required information and files in a timely manner (in my case I need answers to my interview questions, a book cover, a head shot of the author and links to their social media accounts).
3. The book blogger creates the post and adds to their blog.
4. The post is then shared – usually automatically – on a variety of social media sites.
5. If reviews have been written then they are shared on sites such as Amazon and also shared on the social networks.
6. The author has noted down in their diary when the post is going live and makes time to visit the site to begin a conversation with anyone that happens to leave a comment.
7. The author visits the post regularly over the next few days, perhaps even signing up to receive new comments by email, this is so that they can talk to the audience they find there.
8. The author also makes a point of following the book blogger on social media and leaves comments where it is appropriate to do so.
9. The book blogger responds to all comments where they are directed towards them and not towards the audience.
10. The book blogger shares out a link to the post on a regular basis on their social accounts – encouraging their followers and fans to get involved and meet someone new.
11. The author has set up a mechanism by which these shares can be easily found and comment’s on them, shares them and perhaps retweets them (if appropriate).
12. The book blogger follows the author in return on their social accounts and builds a long term relationship if its possible to do so.
That’s my ideal world.
The reality seems to be something very different.
It seems that some authors believe that book bloggers are just looking for an easy way to create content on their blog – and to be fair I would guess that this is the case with some bloggers.
For their part, book bloggers believe that authors are expecting them to do all the work and will complain when they don’t get the results that they had hoped for – and to be fair I know that this is the case with some authors.
So come on; book bloggers write about books because they love reading; authors write books because they want to share their world with an audience; surely it doesn’t take a genius that a little bit of effort on each part will make the experience so much more rewarding for both parties.
What do you think?