Online profiles, particularly those on LinkedIn should be reflective of where you are NOW in your life rather than a representation of where you have been in the past. Of course, your past experience matters, but only because it often informs your present state.
One of the big areas for expansion in Internet Marketing is likely to be that of the Personal Brand. Today, we can no longer rely on a job for life with just one company and we need to be constantly updating and adapting our sets of knowledge and skills, not only to allow us to work but also to keep pace with the changes in technology.
But what exactly is a ‘personal brand’? According to Wikipedia’s Jimmy Wales, personal branding “is the process whereby people and their careers are marked as brands”.
So just how do you build a personal brand? It’s about being consistent in everything you do. From the profile that you post on LinkedIn or Facebook, to the email address you use, the presentations you give, the skills you demonstrate in your work. I’m constantly amazed by the number of professionals that give an email address of firstname.lastname@example.org (unless of course they work for Google).