Friday Fictioneers Tales of t’Internet – Len Scleaner the Ocularist

This week I’ve decided to try to combine two of the things I like to try out in one Friday Fictioneers challenge. I’m attempting to add another story to my Tales of t’Internet series, which is my slightly sideways look at the subject of search engine optimisation through the medium of the fairy tale. I know, it’s odd but do bear with me.

Firstly, a big thank you to Rochelle Wiseoff for managing the group and secondly I thank you to Ted Strutz for the photo

The usual restrictions apply to the image, the photo is copyright to Ted Strutz so please respect that. Finally, constructive criticism is always appreciated.


Len opened the door to his new shop and was surprised to see no-one waiting to come in. He looked up and down the street, expecting to see a little army of purchasers descending on him; but sadly there were none in view. He was sure his signs were correct, they were clean, bright and pointing in the right direction too.

After a week with no sales he decided visit the Ocularist on the other side of town. They were very busy. When he asked, he was told they had been in business for many years and everyone knew them.

After looking carefully at their wares he noticed they used the same supplier. On further inspection he realised that their sales tags bore the same descriptions as his own.

‘Perhaps I need to talk about my wares in a different way to my competitors’, he thought.

(146 Words)

Following on from the suggestion by Janet in the comments below, my earlier Tales of t’Internet can be found here:


If you’d like to see who’s taken part this week then just use the little widget below

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Linda Parkinson-Hardman

Transformational counsellor, coach and women's health advocate. Professionally I'm an information scientist who specialises in change management, culture change and adoption of digital technologies in large enterprises and organisations. I am a writer and author of nine books to date, and I've edited a further seven; phew what a lot for a Thursday afternoon :-)

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54 Responses

  1. Linda says:

    I love the idea of fairytale – you can say so much and get away with much more in this genre; I guess it fulfils a similar role to that of the court jester of old whose job was to highlight issues in an ‘amusing and light hearted’ way 🙂

  2. A very nice twist – everything seems more quaint and interesting when interpreted through the lens of a fairytale. Must read more of these!

  3. billgncs says:

    ah… the penalty of our hubris! ( smile )

  4. Linda says:

    True – or they are usually full of problems where we’ve fiddled with things we shouldn’t have Bill 🙂

  5. billgncs says:

    but — houses with geeks are usually interesting!

  6. Linda says:

    They do – I live with on and I am a bit of a geek myself … can’t get stranger than this household I can tell you 🙂

  7. billgncs says:

    I agree, IT people tend toward strange…

  8. Linda says:

    Strangely we have quite a few members in our club which have the same background.

  9. billgncs says:

    no, but I work in a highly technical field and often recommend it to team members as a way to become better speakers.

  10. Linda says:

    As I said – fabulous sense of humour and clever with words too – are you a toastmaster by any chance?

  11. billgncs says:

    ( smile ) — sounds like the first line of a romance… She had me at the first alliteration….

  12. Linda says:

    That’s not a bad idea at all – a little exclusivity could work wonders 🙂

  13. Linda says:

    Thanks Debra and I shall be sorting out the links later today – we’ve just moved house and I’m finally able to settle again to catching up with the blog.

  14. Linda says:

    Thanks Doug, I appreciate your comment.

  15. Linda says:

    Why thank you very much Parul and thank you for the compliment too.

  16. Linda says:

    I do love your use of language and humour Bill 🙂

  17. Linda says:

    What a brilliant idea Lora – I shall mention that next time I’m over visiting t’Internet.

  18. Linda says:

    Thanks for the heads up Ted – I shall go and sort them out this afternoon 🙂

  19. Linda says:

    It sure is Shirley 🙂

  20. Linda says:

    Thanks for the compliment 🙂

  21. wmqcolby says:

    That’s a cute little bit of story there. I’d like to see more. Grabs interest!

  22. It’s all about the marketing. Good job.

  23. tedstrutz says:

    Hmmm…your links to the tales are for edit. I think you did the same think I did with my blog on Inlinkz, and pasted the wrong link… I’m getting a ‘you can’t edit’ message.

  24. tedstrutz says:

    Aren’t you the clever one… Len Scleaner, indeed. I will have to check out your tales.

  25. Lora says:

    Maybe Len Scleaner should add a few gorgeous models in bikini/thongs wearing “designer” sunglasses and have them model in his window…or march up and down his side of the street.

  26. billgncs says:

    hmmm… a pragmatic parable? Perhaps his supplier was a shady supplier?

  27. Parul says:

    This could make an interesting discussion topic in any B School.
    A nice insight into an entrepreneur’s mind. Very different work.

  28. dmmacilroy says:

    Dear Linda,

    I like what you tired to do here. Unique and thought provoking.



  29. Debra Kristi says:

    Coming in for the first time it appears you are building on an already established story and unfortunately your links above don’t work. 🙁 Not knowing the story I can’t comment on that part, but I find what you have here intriguing. Smart use of the name.

  30. Linda says:

    They certainly do Charles and that’s the key to good SEO 🙂

  31. Linda says:

    Thanks Abraham, I’m glad you liked it.

  32. Linda says:

    Thanks Joanna, I’ve now added in the requisite links following on from the suggestions.

  33. Linda says:

    Thanks Madison, your compliment is very much appreciated and I must admit I get quite a lot of pleasure thinking about how to add a dry and dusty subject to something lighter and nicer 🙂

  34. Linda says:

    Thanks Boomie and I’m glad you liked the name too 🙂

  35. vbholmes says:

    Len Scleaner is definitely an attention getter and should be capitalized upon–might do well to change his supplier and jazz up his line instead of trying to reimage the same goods.

  36. Linda says:

    Why thank you Rochelle – anything that makes you stand out should help 🙂

  37. Linda says:

    It was clever, but not my brainwave unfortunately. I demanded a title from Stevie and he came up trumps 🙂

  38. Linda says:

    Why thank you very much Sandra – that was the lovely Stevie’s contribution this week 🙂

  39. Linda says:

    I’m usually ok with the 100 word limit – the challenge will be to see if I can keep this up and work on getting the tales of t’Internet into a much tighter format.

  40. Linda says:

    It certainly is harder as you have to make every single word count 🙂

  41. Linda says:

    That’s a great idea and I’ve now added in the links to the previous stories. The idea is that they are reasonably short anyway, but obviously not short enough for 100 words – although I have just spotted how I could have made it shorter, perhaps next time 🙂

  42. I think i like the business edge to this…particularly the brand talk…great brands stand out from the crowd with simple, distinguishing effects, find yours!

  43. Abraham says:

    I like the parable!

  44. Clever tale, Linda! I like Janet’s idea about linking to your other pieces in the series, too. 😀

  45. I really love the idea you’re developing here with your lessons in the form of seo parables 🙂 Wonderful!

  46. boomiebol says:

    This is so very well done and a great take on the prompt. i like the Len Scleaner name :). Thanks always for stopping by mine

  47. Len Scleaner. Very clevery. That alone should bring in the clientele.

  48. Forgot to say that I liked the Len Scleaner name.

  49. Sandra says:

    Loved the ‘Len Scleaner’. Very clever!

  50. That’s true and one of the reasons this is so valuable, isn’t it? Choosing and honing words is the writing equivalent of lifting weights. 🙂 I usually try to get an entire story in the 100-words, but a number of people either have a story going through a number of prompts (the way you’re going to, from the sound of it) or use the 100 words as the hook for what could be a longer story, whether it gets written or not.

  51. I find it much harder to write 100 words than 1000. Once I start, I can keep going for hours but concluding sensibly is much harder in a short space.

  52. That pesky limit!! It’s got to be hard when you’re writing something that part of a bigger story. I imagine you feel as though you’re just getting started.

    If you’re going to be using Friday Fictioneers as a vehicle to write your story, I’d suggest having the links to the previous story segments along with the new section each week. That way people can go back to get the whole story up to the current part. (Does good things for your hit list, too.) 🙂

  53. Linda says:

    He could do so many things but I’d already gone way over the 100 word limit suggestion; so we’ll have to wait for another opportunity to meet up with him to see how he solved his problem 🙂

  54. I’m interested to see where this will go. He’s on the right track about differentiating himself from the crowd (or the other vendor.) But what will he decide to do???

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