I had a salutory lesson today in making sure I checked the cost of things before asking for them to be done.
Like many others I have been sold a line that to do my printing myself on my trusty inkjet printer is not only time consuming, but also extremely costly. I found out today, just how untrue that was.
I visited a printer in Dorchester – Sprint Signmakers & Printers – to ask them to print 10 copies of a 32 page booklet which also contained some colour pages as well. Previously I had printed these booklets, that are used for a workshop I run, myself on my canon inkjet printer which would use roughly 2/3 each of a black and colour cartridge at a value of around £19.00 each.
I figured that it would cost me around £35 ish pounds to do the printing myself and therefore, because your local high street printer were cheaper, it might come in at around £30 – a saving of around £5 plus I was supporting another small business in Dorset.
I couldn’t believe it when I arrived at the printers to be met with a bill for £99.70 – yep, that’t right £99.70.
I was astonished to hear from the lips of the woman that served me that she ‘did wonder if I realised how much it would cost when I asked for it to be printed’ ….. what was the use of thinking it?
In my business I go to extraordinary lengths to ensure that my customers get great value for money service and I also make sure that they know what the costs are up front – ESPECIALLY when the costs are so disproportionate to the product purchased.
I’d just like to reiterate that businesses name – they are Sprint Signmakers & Printers and I WILL NEVER USE THEM AGAIN and I will not do what I have done in the past and that is refer my clients to them either – I will suggest they find someone else or do their printing on their own mini printers in the office.