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Three simple rules to help businesses (and authors) network effectively on Facebook

The majority of businesses say that their business growth comes as a result of word of mouth, they rely on referral marketing to get new clients, but few of those businesses have a strategy. Many businesses also have a Facebook presence of some description but once again they simply sit back and wait for it to happen.  These activities apply not only to businesses, but to any one who is looking to engage with people they do not already know on the medium that is Facebook – so this is as much for all you Authors out there as it is for everyone else too.

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Missing presumed dead: ‘please’ and ‘thank-you’ have left the social web

When I was a child I looked forward to Christmas and birthdays with much anticipation because I knew that I would be showered with gifts from family and friends.  However, one of the small inconveniences that my mother insisted on was that we neatly noted down who had sent the gift so that we could then spend a day following up with thank you letters.  At first those thank you letters were written by my mother with a drawing (actually, more a scribble) from my siblings and I, later we progressed to writing our name, in large red crayon normally and finally we were tasked with the responsibility of managing our thank-you notes ourselves, choosing the day we wrote and then posted them.

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