This post was inspired by a tweet from a local friend of mine here in Dorset, Matt Desmier, saying “I’ve just been perusing my LinkedIn page. Whilst I *know* all of my connections, when does my network become too big to be of use?” My response (eventually) was to say that the network is probably not too big, it just needs management and had he tried using Tags. I haven’t heard back yet but thought it might be worth exploring in a post as it’s one of the most common questions I’m asked about how to manage LinkedIn effectively.
Yesterday, I wrote about how LinkedIn doesn’t seem to figure that highly on the radar of many authors I come across. I surmised that this was because they may not realise just how useful it could be to them and I have made it my mission to help change that view into something a little more positive. You can find more of my LinkedIn posts on the Marketing for Authors Page.
Today I want to introduce you to the best LinkedIn Groups for Authors and Writers – it was going to be ten but I’ve whittled it down to seven on this post. I may write another post in the future with some more listed but I’m monitoring them at the moment so don’t want to include them unless I can thoroughly check them out.
I’m in the middle of a series of weekly (?) posts about how Authors and Writers could use LinkedIn more effectively if they wanted to and tomorrow I’ll be putting up a post about the Top Ten Groups for Writers and Authors.You can read the earlier posts on the Marketing for Authors and Writers page.
I’ve noticed two things from the posts I’ve already written; first very few people have commented on the posts and secondly those that have, have been less than enthusiastic. This makes me think that perhaps most writers and authors feel that LinkedIn is not their network of choice because they want to spend as much time as possible building that elusive Author Platform where they can connect with their fans quickly and easily. I would surmise that most seem to feel happier on Facebook, Twitter, Goodreads, Shelfari or their Blog. It seems that LinkedIn may be dismissed because it’s for business and professionals and it’s not a fun, happy ‘share my cute photo of a cat’ sort of place.
I’m here to burst that bubble and I’m hoping that today’s post may just begin a process of swinging your opinion around just a little in time for tomorrow’s clincher.
UPDATE: This post has now been superceded by a post about the use of Rich Media in profiles. LinkedIn removed all applications from it’s platform in December 2012.
This is the second of my mini series that aims to give writers and authors a better understanding of how they can use LinkedIn more effectively to promote themselves and their work. Last week we looked at how to create a killer profile that contains everything you need to stand out. This week I was to focus on two other areas: Apps for your profile and one of the two real powerhouses of the LinkedIn platform, Groups.
Of course, this article will give some great to tips to everyone who wants to use LinkedIn effectively, but it is specifically directed towards authors and writers.
I’m a big fan of LinkedIn, so much so that I even wrote a book about it called LinkedIn Made Easy, but that’s another story 🙂 In that book I have a range of ‘recipes for success‘ which explains what people can do to achieve specific objectives on this most professional of networks. However, it seems I have been remiss in not providing a recipe for Authors and Writers who want to make the most of LinkedIn too.
Update: 15/04/12 Following a conversation with a friend, I updated this post because he had read it quite negatively and actually the story isn’t negative. When I became brave enough to actually see how many books there were in each category I was being listed as a best-seller. At the end of each listing you can find the numbers of books in each category that I’m listed as a Best Seller in and some of them are quite impressive; I mean #53 out of almost 10,000 is pretty good by anybody’s standard. So I think I’ll give myself a pat on the back.
Last week I introduced you to the concept of creating a marketing plan for your book with the post … and on the subject of a Marketing Plan for Authors! You will need to read it before we carry on as it introduces you to six important helpers in your arsenal to get your book into the right hands.
This week I’d like to consider the question that many authors have but usually don’t ask and almost certainly never get answered, and that’s finding the elusive place that your potential readers hang out in.
About four years ago I decided that I would re-join the ranks of the self-employed and set up a consultancy business that was focused on giving other companies the knowledge and skills to use the Internet and the web more effectively to grow a business. I called it Grow a Better Business which now, four years later it has merged into another called Internet Mentor. However, the important thing about this was not the fact that I started this business, it was that I happened to live in Dorset which is one of the few counties where the Business Link service (soon to be defunct) provided real and tangible value to local business people. That value could be summed up in just two phrases ‘BusinessXchange‘ and ‘Rural Clubs‘. These were two networking groups (one breakfast and one supper) where you could go to meet others just like you.
In the past I’ve posted a number of links to various things in relevant LinkedIn groups that I’m a member of and it occurred to me as I was doing this that it may be possible, in some really off the wall way, be construed as spamming the group. As a result I now face a dilemma as there is always more than one way to skin a cat as they say, when it comes to working with the network of people you have on LinkedIn.
When I was a child I looked forward to Christmas and birthdays with much anticipation because I knew that I would be showered with gifts from family and friends. However, one of the small inconveniences that my mother insisted on was that we neatly noted down who had sent the gift so that we could then spend a day following up with thank you letters. At first those thank you letters were written by my mother with a drawing (actually, more a scribble) from my siblings and I, later we progressed to writing our name, in large red crayon normally and finally we were tasked with the responsibility of managing our thank-you notes ourselves, choosing the day we wrote and then posted them.