Tagged: personal branding
An excellent presentation that gives some great ideas about how business brands and personal brands (aka self presentation) can work in harmony together together to achieve mutually acceptable goals.
We all lead increasingly peripatetic lifestyles. Unlike our parents and grandparents we no longer have the security of a single employer or even a single career. Instead we can look forward to multiple employers, perhaps self employment and most definitely a ‘portfolio career’.
We’ve come a long way in the few years that this has started to become part of popular culture, we’ve seen celebrities come and go and they are no longer just the actors and actresses. A great example of the degree of the change that has occurred is in the rise of the people who are famous simply for being famous – who have no discernible talent, skill or knowledge but who have a knack (perhaps that’s a skill after all!) for being in the right place at the right time and being seen with, and around the right people.
When people find you in searches on Linkedin, or when you are being active within the Group discussions or in Linkedin Answers; the first thing they see is a little box that has your name, your photo (assuming you’ve chosen to add one) and a ‘headline’ or baby bio.