What an interesting outcome from the social media in recruitment survey, there are some very surprising results which require a lot more analysis, but here is the bare bones version. A much fuller report will be available after the Christmas…
I’ve not been well this week, had a nasty throat infection and at one point lost my voice entirely. However, it has not been entirely without merit either as I’ve noticed that when I take my eye of the ball and am not putting in the effort that I normally do that, guess what, people engaging with the project dry up!!
Yesterday I started an experiment to see just how far I could push the concept of Social Networking for Business. My challenge was prompted by a question I put out on to LinkedIn about four weeks ago now that asked people to send me their social media success stories for me to use as examples in the work I do with clients.
I often trawl around the web trying to find out how to use the many tools that I come across in a way that is relevant for both of my businesses. However, like many, I am often frustrated by the time it takes to figure things out and then apply them – only to find that there might have been a better way to do things after all.
I’m alwys being asked what things mean when it comes to terminology on the Internet; so I thought I’d put together a social marketing jargon buster with the most commonly used phrases and terms. I’ll keep it up to date and any words you want added that aren’t here already, just let me know.
The face of business is changing constantly; greater numbers of businesses are heading onto the web as a source of both clients and business. But all too often I’m told that they are frustrated by the technology and the choice of what to do and how to do it. What often follows is a torrent of frustration, the quick and dirty version is often something like this:
There has been an explosion of Social Networking sites in recent years and suddenly we are all being asked to be someone’s ‘friend’, whether we know them or not. The biggest issue that most businesses I come across have with these services though, is the time. The time taken by employees who are viewing the sites, the time to find out how they work and then the time it takes to establish them as appropriate communication methodologies for a marketing campaign or strategy. Quite often what happens though, is that most businesses give up before the seeds they have sown have had a chance to shoot.