There is no doubt about it, Twitter has become the darling of the Social Media revolution that is currently going on, this is despite the fact that the vast majority of people (even those who use it) acknowledge that they have no idea how it can help them to achieve their goals. It is very much on the leading edge of social interaction online and although it can be likened to many other applications, such as blogging (it is termed ‘micro-blogging’) or the familiar status updates from LinkedIn and Facebook, it is actually something quite unique.
When it comes to marketing and social media it is worth bearing in mind that you can never know it all, and nor should you expect too. I was reminded of this quite forcibly during a conversation I had with Andy Lopata earlier today (thanks Andy, you put me back on track!), who very gently explained that I had forgotten one simple thing …. Give Back!
Did you know that there were Twitter business directories? If not, then this is the place to find out about just a few of them. For any business using Twitter to promote themselves, it is important that potential customers can find those ‘tweets’ when they want them.